Logical SEO

SEO Logic

We recently started to write about using blogs to help increase your sites performance in the search engines. It is estimated that approx. 80% of all services being bought on the internet are found through search engines. So this is why it is so important to consult with and implement good and ethical Search Engine Optimization techniques. So what are some good examples. We have found that using blogs is one key and growing use of how you can increase your sites exposure and search engine position.

As you will read in almost every book, website, and ezine on increasing your internet exposure content is what the search engine spiders are looking for. So when they do find your site how can you maximize your chances that you will be indexed quickly. You must also make sure that all of your pages on your site can be found as this will add value to your site. Indexing of multiple pages on your website will make you more attractive to search engines and help your customers to find products and services that you may not otherwise list on your main page.

Some of the simple tips that we have used is the placement of your keywords in your title. We had a shopping blog site that was averaging a page rank of 1 and listed in the top 100 for our key words. After rearranging the key words in our title and placing some keywords in the footer our site shot up to the top 25 and a page rank of 3 in less than one month. We immediately noticed that the search engine spiders were visiting our site more often as well. We add content on the front pageĀ  to help provide fresh content on a daily basis

Drive traffic to your blog

Blog traffic

To gain more traffic you can focus on these three things to get you started. First, you need to know which keywords you are targeting. Don’t try and go after the most popular such as Advertising, as it will be next to impossible to compete against the corporate giants. Try and make it as specific as possible such as Advertising in Chicago, or Advertising Blogs. Next you will want to optimize your key word or words to your page. Don’t dump them all on one page, but spread them out. And never just load a page at the bottom with keywords, and then make them white so they blend in with the background. Even though your customers cannot see them, the search engines will, and they will consider that keyword spamming which will only count against you.

Lastly, find partner sites to link to you. Search engines view backlinks as votes for your site. Remember to be cautious of joining link farms, as they could potentially have a negative effect on your placement. There have even been postings about linking to bad sites that can hurt you in the eyes of Google. It is important to link to similar sites and blogs and this will increase your traffic and search engine rankings.

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